Iryna Gorodniuk
Head of BI @Ortnec Services
6 years of experience
About me
💡 Head of CRM, Product & Analytics | Data-Driven Leader | Entrepreneur | Conference Speaker With over 15 years of experience at the intersection of marketing, sales, retention, and strategy, I specialize in turning data into action. From building loyalty programs that drive real results to leading cross-functional product and CRM teams, I’ve spent my career improving customer experience and business growth. Currently working as Head of Business Intelligence, I bring 6+ years of hands-on expertise in Tableau, data visualization, and analytics-driven decision-making that empowers teams to move faster and smarter. 🎤 Speaker and organizer of international conferences across CRM, retail banking, e-commerce, Big Data, and analytics, I thrive at the crossroads of technology and storytelling. 🚀 Entrepreneur at heart – I’m the co-founder of Crosssellguide.com, helping SMBs harness the power of customer analytics, and I manage a portfolio of mobile apps used by thousands worldwide.
Expertise
Analytical thinking, Data interpretation, Data Storytelling, KPIs, Metric Tree, North Star metric, Cohort analysis, LTV, Tableau, Data Visualization, Retention metrics, Cross-sell, Segmentation, Data Literacy, Product Analytics

irina.mia@gmail.com
irina_mia0_o
English, Russian
Limassol CY